Since acquiring MGM, Amazon has weaponized the Reacher and Rocky/Creed IPs. However, their most popular production is fantasy.

The global entertainment landscape is currently shaped by a handful of major studios that operate across film, television, and streaming. This report examines the "Big Five" legacy film studios (Disney, Warner Bros., Universal, Sony, Paramount) alongside new digital-native powerhouses (Netflix, Amazon MGM, Apple TV+). It analyzes how these entities use intellectual property (IP), franchise management, and technological innovation to produce popular content. Key findings indicate that success no longer relies solely on box office revenue but on cross-platform engagement, merchandising, and streaming retention.