The ends of strokes on letters like 'c', 'e', and 's' are always cut perfectly horizontal or vertical.
Magazines like The Economist rely on bold, rational type. Helvetica LT Pro Bold works beautifully for crossheads and section titles. It contrasts perfectly with serif body text (like Garamond or Caslon). The key tip: Set it with (tightening the letters) for a modern, impactful header. helvetica lt pro bold
Kyle walked closer. The letters glinted in the afternoon light. He ran his fingertip along the O . It felt true. But his eye said otherwise. The ends of strokes on letters like 'c',