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Ariely explains "anchoring." Once we see a price for a new product, that price becomes an "anchor" that determines how much we are willing to pay for that product (and related ones) in the future, regardless of its actual value. The High Cost of Zero Cost: predeciblemente irracional dan ariely pdf

Por qué somos capaces de robar un refresco de la nevera comunitaria, pero nunca dinero en efectivo. The High Cost of Zero Cost: Por qué

: We rarely choose things in absolute terms; instead, we focus on the relative advantage of one thing over another. For example, a high-priced item can make a medium-priced item look like a bargain. If you are looking for a digital version

If you are looking for a digital version of the book, it is widely available through major retailers (like Amazon or Apple Books) and library apps like