"Gumption" is an English word meaning initiative, resourcefulness, courage, and get-up-and-go . A “Studio Gumption” would therefore suggest a production house or YouTube channel defined by —likely low-budget but high-spirit.
The title mixes English (“Studio Gumption”), Pinyin, and Chinese characters. For a bilingual or Chinese-speaking audience, that hybrid signals . Viewers who understand both languages feel smart clicking it.