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The late 1960s and 1970s saw the rise of the "auteur" director, but the real power shift occurred in 1975 with the release of ’ Jaws . Directed by a then-unknown Steven Spielberg, Jaws was not just a film; it was a national event built on saturation booking, television advertising, and summer release dates. It birthed the modern blockbuster . A few years later, 20th Century Fox doubled down on this model with Star Wars (1977), a space fantasy that revolutionized visual effects (via its subsidiary, Industrial Light & Magic) and, crucially, merchandise. Suddenly, a film’s value was not just in box office receipts but in toys, lunchboxes, and sequels. This era also saw Warner Bros. achieve critical and commercial success with Superman (1978) and Batman (1989), proving that comic book IP was a goldmine. The blockbuster model, however, came with immense risk; for every E.T. (Universal, 1982), there were expensive failures. This volatility would eventually drive studios into the arms of larger conglomerates. brazzers premium account generator 6 month membership hot