Historically, the media and entertainment industry was a top-down affair—studios made movies, and audiences watched them. However, the rise of mass media has decentralized this power. We have moved from a scheduled world of "prime time" television to an on-demand landscape dominated by:
The single most transformative shift of the past fifteen years is the move from appointment viewing to on-demand, algorithmic discovery. Netflix, Spotify, and YouTube have replaced the TV guide and the record store. javxxxme hot