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As attention becomes a rare currency, content is being resized and repositioned for maximum impact. Vertical Micro-Dramas: Influenced by TikTok and

The media and entertainment (M&E) industry is undergoing a massive shift as digital platforms and artificial intelligence redefine how content is created and consumed World Economic Forum Core Industry Transformation Paradigm Shift

: Traditional distribution models are being replaced by streaming services and social media, which now dominate content discovery. Consumer Habits