Business Environment Tr Jain Pdf 11 -

at the Class 11 level, his frameworks are frequently used to analyze the economic dimensions of the business environment. 1. Core Characteristics Totality of External Forces:

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Understanding the environment helps a firm identify opportunities early. Early Warning Signals: at the Class 11 level, his frameworks are

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LPG Model (Liberalization, Privatization, and Globalization)

| Feature | Micro Environment | Macro Environment | | :--- | :--- | :--- | | | Forces close to the company that affect its ability to serve customers. | Larger societal forces that affect the micro-environment. | | Factors | Suppliers, Customers, Competitors, Marketing Intermediaries. | Economic, Political, Legal, Social, Technological. | | Control | Company can exert some influence. | Company has little to no control. |