Bisnis harus mempertimbangkan moralitas. Bisnis yang baik secara ekonomi belum tentu baik secara moral jika merugikan orang lain atau lingkungan. 3. Teori-Teori Etika yang Relevan
In a business context, this is the conflict between personal virtue (integrity, honesty) and structural obligation (duty to shareholders, legal compliance). Bertens navigates this by introducing the idea that business is a "practice" with its own internal goods. You cannot play the game of business well if you cheat, lie, or exploit, because those actions destroy the trust required for the market to function.
