Rosalind Krauss Reinventing The Medium Pdf

: Uses the automobile and the layout of the "book" as his underlying medium. 3. Why This Text Matters Today The essay is a defense of specificity

Used the slide-tape projector (an outmoded advertising tool) to create complex, layered narratives that exist between the still and the moving image. rosalind krauss reinventing the medium pdf

Krauss borrows from the film theorist Raymond Bellour and the structuralist Marcelin Pleynet. She argues that a medium is not a material but an apparatus that supports aesthetic convention. For example: : Uses the automobile and the layout of

Krauss disagreed with the idea that the medium simply vanished. In "Reinventing the Medium," she posits that for postwar avant-garde artists, the medium does not disappear; instead, it becomes a . Krauss borrows from the film theorist Raymond Bellour

In her later expansions of the essay (particularly in A Voyage on the North Sea ), Krauss refines the term "medium" into "technical support." She notes that contemporary artists often work with industrial or commercial bases—like cars (for Ed Ruscha), or advertising layouts—that are not traditional artistic mediums.