To understand in 2025, you must understand the neuroscience of the scroll. The infinite feed is designed to exploit the brain's reward system (dopamine). Each swipe offers the potential for surprise, laughter, or outrage.

If the old gatekeepers were studio executives, the new gatekeeper is the algorithm. The "For You Page" (FYP) on TikTok and the "Recommended" row on YouTube are the most powerful editors in the history of media.

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