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The strategy here was . The PR campaign focused on the technical grandeur and the 'Indian spirit' before the actors. They made watching the movie a patriotic duty. When Naatu Naatu won the Oscar, it validated the PR narrative that Indian cinema had arrived on the global stage. It gave the audience a collective ego boost.

Though a bilingual, the Hindi dubbed version of Baahubali changed how Bollywood views PR scale. The PR machinery for this film created an "event" atmosphere. They utilized the "Why did Kattappa kill Baahubali?" hook as a sustained viral campaign that lasted two years between the two films.

(2008) : To promote the film's gritty theme, Aamir Khan famously gave the "Ghajini cut" to multiplex staff at various theaters. This stunt made the film’s distinctive hairstyle a viral trend even before the movie hit screens.

Suresh Gopi played a newspaper's associate editor in the hit film Pathram. While Konkona Sen Sharma's Page 3 was about tabloid cul...