Consider purchasing a Windows 10 license from an authorized retailer or Microsoft's official website. This will ensure you receive a legitimate, activated copy of Windows 10.
A standard Windows 10 ISO (International Organization for Standardization) file is a disc image containing all the installation files for Windows. When you install from an official Microsoft ISO, Windows will run in an "unactivated" state, displaying a watermark, restricting personalization options, and eventually nagging you to enter a valid product key.
We strongly advise against it, but if you choose to ignore the warnings and download a pre-activated ISO, at least perform these checks:
: While Rufus is a third-party tool, it is widely trusted by the tech community for downloading official Windows ISOs