Ansoff 1965 Corporate Strategy Pdf Verified Jun 2026

H. Igor Ansoff’s 1965 book, " Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion

Often called the "Father of Strategic Management," Ansoff moved business thinking away from simple "budgeting" and toward a proactive, scientific method for long-term growth. The Core Concept: The Ansoff Matrix ansoff 1965 corporate strategy pdf

: Identifying unique properties that give the firm a lead over rivals. H. Igor Ansoff’s 1965 book