"Kulit bersih... wangi tahan lama... itu yang membuatmu percaya diri."
Menurut laporan internal salah satu produsen FMCG (Fast Moving Consumer Goods) saat itu, setelah penayangan iklan Sarah Azhari, terjadi peningkatan penjualan hingga . Toko-toko kelontong sampai kehabisan stok varian sabun yang ia endors. Iklan Sabun Mandi Sarah Azhari
: The "review" of her work in this space is heavily shadowed by a criminal case where she and other actresses were secretly recorded in a bathroom during what they believed was a private casting session for a soap commercial "Kulit bersih
The use of a popular celebrity endorsement, in this case, Sarah Azhari, has proven to be a winning strategy. Azhari's massive following and influence have helped increase brand awareness and credibility, making the campaign a huge success. Toko-toko kelontong sampai kehabisan stok varian sabun yang
: Collectors of "jadul" (vintage) advertisements often search for her clips to preserve the aesthetics of 90s Indonesian television.
: Unbeknownst to the actresses, the studio owner, Budi Han, had installed hidden cameras in the bathroom where they were changing and testing the product.