You may be looking for an academic or "proper" paper analyzing the rise of the "Mompreneur" or the "Mom Influencer" industry in India.

So, what makes "Mom Indian" videos so appealing to a wide audience? Here are a few reasons:

(Diary Of An Indian Mom): Offers glimpses into motherhood, self-care, and lifestyle management. Popular Lifestyle Content Themes Indian Mom Videos - Snapchat

Indian mom creators typically anchor their channels around several relatable lifestyle categories: