African Context 3rd Edition — Practicing Strategy A Southern

The book prioritizes strategy implementation , acknowledging that most strategic failures occur during execution rather than formulation.

Review from a lecturer at the University of Cape Town: "The 3rd edition finally kills the myth that 'strategy is universal.' Trying to teach VRIO analysis without explaining the South African labour relations landscape is malpractice. This book fixes that."

For entrepreneurs in Gaborone, Lusaka, or Maputo, hiring a McKinsey consultant is impossible. This book offers "low-tech, high-touch" strategic planning tools that work without expensive ERP software.

The 3rd edition replaces older examples with current cases from industries dominant in the SADC (Southern African Development Community) region, including mining, retail (e.g., Shoprite, Woolworths), banking (e.g., Capitec, Standard Bank), telecoms (e.g., MTN, Liquid Intelligent Technologies), and public-sector strategy.

A Shift in Paradigm: From Competitive Advantage to Responsible Competitiveness